E-commerce in UAE during the time of the pandemic
Tech-savvy consumers, a wholesome product suite, and a city with high internet penetration.
E-commerce in Dubai has arrived.
The pandemic has been a point of inflection for everyone, around the world. From individuals to businesses, to global economies – everyone has been affected by the pandemic. The arrival of Covid-19 has caused demand and supply issues, slowed down most industries, and made many businesses rethink about their strategy to survive in a competitive market. The positive outcome of the pandemic was that it forced people to think outside the box, led to new innovation, and drove a lot of sectors to embrace the digital wave which had begun a few years ago. The pandemic became a catalyst for the rise of e-commerce.
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