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The competitive intelligence you get from proper analysis will help you to identify your own areas of weakness. Those will be the places where your competitors are outdoing you. Recognising that gives you a roadmap for how to improve your SEO strategy. Before you take on your Internet rivals, turn your attention to your current state of affairs. There are sites out there which are your competitors, and you are theirs. How good of a competitor are you right now? And how well are you prepared for fighting someone who’s bigger than you are? Keywords are undoubtedly a vital part of any SEO competitor analysis. But your assessment doesn’t start and end with them. You should also be boosting your SEO by taking inspiration from your competitors’ best-performing content. Benchmarking establishes a point of reference for measuring growth that is beneficial for both startups and well-established organisations. Using this data can give you an accurate reading of previous and present performance and identify improvement areas. Many a successful SEO Agency will have testimonials on their website, but they're not the referrals you're interested in, since they're likely the company's biggest success stories.

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