If you try and stuff keywords into your content or rank for keywords you are not relevant for, you will get no where fast and waste a lot of time and money and quite possibly get slapped by Google. You don't want to optimize for hundreds of keywords, right? Every time you create new content, you should give it a focus keyword. The focus keyword is a keyword that best represents the topic of the page and has the best properties from the SEO point of view. Websites who simply target certain keywords and repeat them endlessly throughout their site will not be rewarded with a high search ranking. Your site could even be penalized since Google no longer performs a simple one to one match between a search term and the keywords on your site, trying instead to interpret the meaning and context of your site content. Keyword research is important because ranking for the right keywords can make or break your website and therefore it is one of the most important, valuable, and high return activities you can do. And don’t forget, every page on your website will likely need to be optimized for very different keywords. Many years of experience, expertise and a general overview of the topic are extremely important as a SEO Company in order to lead an SEO project to success.

The competitive intelligence you get from proper analysis will help you to identify your own areas of weakness. Those will be the places where your competitors are outdoing you. Recognising that gives you a roadmap for how to improve your SEO strategy. Before you take on your Internet rivals, turn your attention to your current state of affairs. There are sites out there which are your competitors, and you are theirs. How good of a competitor are you right now? And how well are you prepared for fighting someone who’s bigger than you are? Keywords are undoubtedly a vital part of any SEO competitor analysis. But your assessment doesn’t start and end with them. You should also be boosting your SEO by taking inspiration from your competitors’ best-performing content. Benchmarking establishes a point of reference for measuring growth that is beneficial for both startups and well-established organisations. Using this data can give you an accurate reading of previous and present performance and identify improvement areas. Many a successful SEO Agency will have testimonials on their website, but they're not the referrals you're interested in, since they're likely the company's biggest success stories.

Don’t forget to include keywords and related keywords in your content as much as you can – without sounding unnatural or like a broken record, of course. Google and other search engines don’t like SEO writing. Search engines want to deliver the best results to searchers based on the search terms visitors enter. Because content is so valuable, it’s important to create articles and blog posts that are top-notch and optimized. That’s where SEO content writing comes in. With the help of findable content that is engaging and persuasive, your business can thrive and become an expert in the industry. A well-presented page will have an easy-to-read, accessible design, and will make its primary content easy to find. In contrast, poorly presented websites require the user to wade through introductory or unrelated material to access meaningful content. If you want to hire SEO expertise, you'll have to choose between an inhouse staffer, a London SEO Agency or a freelancer.

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Analytics data is the driving force of online marketing, helping you better understand how users are interacting with your site. Typically, the best practice for alt text is to keep it descriptive with sufficient use of the main keywords that you're targeting. There is a wide range of pages on your domain that could benefit in terms of SEO from the inclusion of structured data. When you optimize your page speed, you help improve a pages load time. With a specialist Professional SEO Service there is less time for communication however you'll still be provided with an overview of your campaign.